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Attitude

• Components of Attitude
1. Affective component
2. Cognitive component
3. Behavioral component
• Functions of Attitude
1. Adjustive Function
2. Ego-Defensive Function
3. Value-Expressive Function
4. Knowledge Function
• Attitude Formation Model
• Intervening Factors
• Impact of Beliefs and Values
• Group Influences
• Social Influence
• Persuasion Tactics
• Tools of Persuasion
• Moral Attitude formation
• Political Attitude formation

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