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NITI Aayog celebrates one-year anniversary of ‘Shoonya Campaign’

  • Published
    23rd Sep, 2022
Context

NITI Aayog to commemorate the one-year anniversary of Shoonya, India’s zero pollution e-mobility campaign.

About

About Shoonya Campaign:

  • The Shoonya campaign aims to improve air qualityin India by accelerating the deployment of electric vehicles (EVs) for ride hailing and deliveries.
  • The Shoonya campaign brings together consumers and industry, to reduce emissions from the commercial passenger and urban freight sector by promoting EV adoption.
  • The campaign is administered by NITI Aayog and RMI in partnership with leading industry players.
  • The goal of the campaign is to raise awareness about EVs among consumers and recognise industry efforts through an integrated combination of corporate branding, impact assessment and consumer awareness.

Major Components: ‘Three’ components to the Campaign

Corporate Branding Programme

Consumer Awareness Drive

 

Resource Toolkit

 

The corporate branding programme recognises efforts made by industry partners to promote vehicle electrification.

A public-facing awareness drive is designed to highlight the health and environmental benefits of EV adoption.

The resource toolkit provides EV users with online tools to assess the costs and impact of electric vehicle adoption.

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