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PM launches global initiative ‘Lifestyle for the Environment- LiFE Movement’

  • Published
    14th Jun, 2022

Prime Minister Narendra Modi has launched the 'Lifestyle for the Environment (LiFE) Movement', a global initiative, and asserted that its vision is to live a lifestyle that is in tune with our planet


Key points:

  • The idea of LiFE was introduced by the Prime Minister during the 26th United Nations Climate Change Conference of the Parties COP-26 in Glasgow last year.
  • The idea promotes an environment conscious lifestyle that focuses on mindful and deliberate utilisation instead of mindless and destructive consumption.
  • Mission LiFE borrows from the past, operates in the present and focuses on the future.

What is the aim of the LiFE movement?

  • The LiFE Movement aims to bring positive change in the environment by collective action.
  • It aims to persuade individuals across the world to undertake simple climate-friendly actions in their daily lives or adoption of environment-conscious lifestyle.
    • Global leaders have applauded India for focusing on individual behaviour change towards Climate Change
  • It also seeks to make the best use of social networks to influence social norms surrounding climate.

What is P3 in LiFE movement?

  • The Mission plans to create and nurture a global network of individuals, namely ‘Pro-Planet People’ (P3)
  • P3 will have a shared commitment to adopt and promote environmentally friendly lifestyles.
  • Through the P3 community, the Mission seeks to create an ecosystem that will reinforce and enable environmentally friendly behaviors to be self-sustainable.

What is one of the most important objectives of LiFE?

  • The Mission envisions replacing the prevalent ‘use-and-dispose’ economy with a circular economy.
  • ‘Use and dispose’ economy is governed by mindless and destructive consumption whereas circular economy is defined by mindful and deliberate utilization.
  • The circular economy is a model of production and consumption, which involves sharing, leasing, reusing, repairing, refurbishing and recycling existing materials and products as long as possible.
    • In this way, the life cycle of products is extended. In practice, it implies reducing waste to a minimum.
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