An Integrated Ganga Conservation Mission called "Namami Gange" has been launched with a sum of Rs. 2,037 crores. In addition a sum of Rs. 100 crores has been allocated for developments of Ghats and beautification of River Fronts at Kedarnath, Haridwar, Kanpur, Varanasi, Allahabad, Patna and Delhi in the current financial year.
Namami Gange approaches Ganga Rejuvenation by consolidating the existing ongoing efforts and planning for a concrete action plan for future. The interventions at Ghats and River fronts will facilitate better citizen connect and set the tone for river centric urban planning process.
Following are proposed actions to be taken up under Namami Gange:
I. Nirmal Dhara- ensuring sustainable municipal sewage management
II. Nirmal Dhara- managing sewage from Rural Areas
III. Nirmal Dhara- managing Industrial discharge
IV. Aviral Dhara
V. Ensuring ecological rejuvenation by conservation of aquatic life and biodiversity
VI. Promotion of Tourism and Shipping in a rational and sustainable manner
VII. Knowledge Management on Ganga through Ganga Knowledge Centre
Central government will fund 100 per cent expenses for various activities and projects. Centre to take care of the assets for a minimum 10 year period, and adopt a PPP/SPV approach for pollution hotspots. After this assets, will be handed over to state.
The ministry is also contemplating to promote organic farming in villages adjacent to the Ganga in coordination with the Agriculture Ministry, in a bid to control river pollution caused by chemical fertilisers and pesticides.
The government is also looking at adopting suitable technology and financial models for treatment of sewage and other effluents that are flowing directly into the river.
Further Clean Ganga Fund has been formed to finance the activities related to Rejuvenation of Ganga. The following broad activities will be financed from the Fund:
a) Activities outlined under the 'Namami Gange' programme for cleaning of river Ganga.
b) Control of non-point pollution from agricultural runoff, human defecation, cattle wallowing, etc.
c) Setting up of waste treatment and disposal plants along the river around the cities.
d) Conservation of the biotic diversity of the river.
e) Community based activities to reduce polluting human interface with the river.
f) Development of public amenities including activities such as Ghat redevelopment.
g) Research and Development and innovative projects.
h) Research and Development projects and innovative projects for new technology and processes for cleaning the river.