Ayush Nivesh Saarthi’ Portal

Context

The Government of India launched the ‘Ayush Nivesh Saarthi’ portal during the Ayush Stakeholder/Industry Interaction Meet held at Vanijya Bhawan, New Delhi. Developed by the Ministry of Ayush in collaboration with Invest India, the portal aims to attract domestic and foreign direct investment (FDI) in the traditional medicine sector, aligning with India’s goal to become a global hub for holistic healthcare and wellness.

About the Portal:

The ‘Ayush Nivesh Saarthi’ is an investor-centric digital platform.
It integrates:
- Policy frameworks
- Incentive structures
- Investment-ready projects
- Real-time facilitation for domestic and global investors.
Developed by Ministry of Ayush + Invest India.

FDI in Ayush Sector:

100% FDI is permitted through the automatic route in the Ayush sector.
The platform is intended to facilitate smooth and transparent investor engagement.

Economic Significance:

The Ayush sector contributes significantly to India’s $13 billion Medical Value Travel (MVT)
The sector saw a 17% annual growth rate (2014–2020).
India hosts over 8,000 species of medicinal plants, giving it a natural advantage in the global wellness market.

Strategic Goals:

To position India as a leading global destination for investment in traditional medicine.
To modernize the Ayush sector while retaining its heritage-based authenticity.
To contribute to the broader goal of enhancing public health, creating entrepreneurial opportunities, and driving economic growth through wellness.

Institutional Framework:

Supported by DPIIT (Department for Promotion of Industry and Internal Trade).
Implemented under the vision of Union Ministries of Ayush and Commerce & Industry.