Examine the impact of mass media on Indian society. Whether consumerism and materialistic culture, western creeping in through mass media, are of adversely affecting the traditional Indian culture ?
Category: Optional,
Test Date: 19 Oct 2024
Model Answer
Approach:
- Introduction: Define the impact of mass media
Main Body:
- Information Dissemination
- Entertainment and Education
- Awareness and Activism
- Consumerism and Materialism
- Western Influence
- Cultural Homogenization
- Cultural Hybridization
- Language and Identity
- Values and Morals
- Bollywood
- Television and Advertising
- Internet and Social Media
- Suitable examples
- Limitations
Thinkers-Give relevant thinkers in each points related impact of mass media
- Conclusion: Summarize impact of mass media in sociology how it provides a deep, nuanced understanding of social life.
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