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A new lease of LIFE for climate action

  • Published
    20th Oct, 2022


At a time when our world is facing a series of crises, India’s Lifestyle for Environment (LIFE) mission resonates with global climate justice.

LIFE, a fresh perspective:

  • Small actions and great outcomes: Instead of framing climate change as a ‘larger than life’ challenge, LIFE recognizes the power of small individual actions in the planet's favor.
  • Nudging Techniques: Goals of LIFE can be achieved by deploying gentle persuasion techniques to encourage positive behavior, e.g., discouraging food waste and cycling.
  • Jan Andolan: While LIFE is a global vision, India is an excellent place to start. With over 1.3 billion people, we can achieve Jan Andolan here. As India leads, we see the world increasingly follow.
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