Made in India Label Scheme

Context:

On 18 August 2025, the Government of India launched the Made in India Label Scheme with an allocation of ?995 crore for three years, introducing QR-coded labels to authenticate Indian products and strengthen their identity in domestic and global markets.

About the Scheme

Voluntary certification scheme led by DPIIT with support from Quality Council of India (QCI) and India Brand Equity Foundation (IBEF).
Provides a QR-coded label displaying details of product origin, location of manufacturing, validity, and product-specific information.
Covers manufacturers and producers who wholly or substantially manufacture/assemble products in India.

Eligibility & Certification

Minimum 50% value addition criteria, with exceptions allowed after industry consultations.
Manufacturers must apply online, undergo verification, and receive approval before label use.

Objectives

Build trust and authenticity of Indian products.
Enhance India’s global competitiveness by improving quality perception.
Promote Atmanirbhar Bharat and “Vocal for Local” campaigns.
Strengthen domestic industries, including MSMEs, textiles, steel, electronics, agriculture, fisheries, and allied sectors.

Global Context

India ranked 10th in the Global Quality Infrastructure Index (GQII) 2023, reflecting strong metrology, standardisation, and accreditation systems.
The scheme aims to leverage this standing for building an international Brand India.

Pilot and Sectoral Initiatives

Steel (2023): First sector to adopt Made in India branding.
Textiles (2024): MoU signed between QCI and KVIC for MSME integration.
Electronics: QR codes made mandatory under Legal Metrology (Packaged Commodities) Rules, 2011 amendments.