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Swachh Sagar, Surakshit Sagar Campaign

  • Category
    Polity & Governance
  • Published
    12th Aug, 2022


The "Swachh Sagar, Surakshit Sagar/Clean Coast Safe Sea “campaign is a 75-day citizen-led campaign for improving ocean health through collective action.


Swachh Sagar, Surakshit Sagar Campaign:

  • The campaign has 3 strategic underlying goals that target transformation and environmental conservation through behaviour change. The three underlying goals of the campaign are:
  • Consume Responsibly
  • Segregate waste at home and
  • Dispose Responsibly.
  • The coastal clean-up drive will be carried out at 75 beaches across the country with 75 volunteers for every kilometre of the coastline.
  • The campaign will culminate with the largest beach cleaning event on Sept 17, 2022 (International Coastal Clean-up Day) covering 75 beaches across India’s 7500+km coastline.
  • Ministries involved: This campaign will includes;
    • Ministry of Earth Sciences (MoES),
    • Ministry of Environment Forest and Climate Change (MoEFCC),
    • Ministry of Education,
    • Ministry of Ports, Shipping and Waterways,
    • Ministry of Jal Shakti,
    • Ministry of Fisheries and Animal Husbandry,
    • National Service Scheme (NSS),
    • Indian Coast Guard, National Disaster Management Authority (NDMA),
    • Paryavaran Sanrakshan Gatividhi (PSG), along with other government departments, social organizations and educational institutions.

  • The campaign will combine both virtual and physical formats for delivering key messages and engaging the target audience in adopting lifestyle and behavioural changes that promote environmental sustainability.
  • Examples of virtual activities include quizzes, pledges and challenges.
  • Physical activities will include the actual beach clean-up along with rallies, skits and contests e
  • It is the first-of-its-kind and longest running Coastal clean-up campaign in the world with highest number of people participating in it.
  • Through this campaign, a mass behavioural change among the masses is intended by raising awareness about how plastic usage is destroying our marine life.

A mobile app “Eco Mitram” has been launched to spread awareness about the campaign and also for the common people for voluntary registration for the beach cleaning activity.

  • The target of the programme is to remove 1,500 tonnes of marine litter from the sea-coasts which will be a huge relief to marine life and the people staying in coastal areas.

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