Context

The "Swachh Sagar, Surakshit Sagar/Clean Coast Safe Sea “campaign is a 75-day citizen-led campaign for improving ocean health through collective action.

About

Swachh Sagar, Surakshit Sagar Campaign:

• The campaign has 3 strategic underlying goals that target transformation and environmental conservation through behaviour change. The three underlying goals of the campaign are:
• Consume Responsibly
• Segregate waste at home and
• Dispose Responsibly.
• The coastal clean-up drive will be carried out at 75 beaches across the country with 75 volunteers for every kilometre of the coastline.
• The campaign will culminate with the largest beach cleaning event on Sept 17, 2022 (International Coastal Clean-up Day) covering 75 beaches across India’s 7500+km coastline.
• Ministries involved: This campaign will includes;
  • Ministry of Earth Sciences (MoES),
  • Ministry of Environment Forest and Climate Change (MoEFCC),
  • Ministry of Education,
  • Ministry of Ports, Shipping and Waterways,
  • Ministry of Jal Shakti,
  • Ministry of Fisheries and Animal Husbandry,
  • National Service Scheme (NSS),
  • Indian Coast Guard, National Disaster Management Authority (NDMA),
  • Paryavaran Sanrakshan Gatividhi (PSG), along with other government departments, social organizations and educational institutions.
    
    
• The campaign will combine both virtual and physical formats for delivering key messages and engaging the target audience in adopting lifestyle and behavioural changes that promote environmental sustainability.
• Examples of virtual activities include quizzes, pledges and challenges.
• Physical activities will include the actual beach clean-up along with rallies, skits and contests e
• It is the first-of-its-kind and longest running Coastal clean-up campaign in the world with highest number of people participating in it.
• Through this campaign, a mass behavioural change among the masses is intended by raising awareness about how plastic usage is destroying our marine life.

• The target of the programme is to remove 1,500 tonnes of marine litter from the sea-coasts which will be a huge relief to marine life and the people staying in coastal areas.