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Denmark’s Deepfake Protection Law
Context:
Denmark has proposed a pioneering amendment to its copyright law aimed at countering the misuse of AI-generated deepfakes by granting individuals legal ownership over their body, voice, and facial features, thereby enabling them to demand takedowns and compensation for unauthorized digital imitations.
What Are Deepfakes?
- Defined as AI-generated hyper-realistic digital imitations of a person’s face, body, or voice.
- Increasingly used in fraud, misinformation, harassment, and identity theft.
Denmark’s Legal Response
- Proposed amendment to Denmark’s copyright law—first of its kind in Europe.
- Aims to recognize the individual’s identity (body, face, voice) as intellectual property.
Key Provisions of the Bill
- Right to identity: Every individual will own the rights to their facial and vocal likeness.
- Platform liability: Online platforms must remove unauthorized digital imitations upon request.
- Compensation: Victims can claim compensation for misuse of their identity.
- Exceptions: Parodies and satire are explicitly protected
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