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National ODOP Awards 2024
Context:
The National ODOP Awards 2024 were held on 14th July 2025 in New Delhi, where Union Commerce Minister announced upcoming guidelines to support first-time exporters and expand into new markets under the ODOP initiative.
About One District One Product (ODOP) Initiative:
- Launched by the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry.
- Aims to identify, brand, and promote one unique product from each district of India to enhance its export potential and boost rural and district-level economic growth.
- As of 2025:
- Over 1,200 unique products have been identified from 773 districts across the country.
- Products span agriculture, food processing, textiles, handlooms, handicrafts, and manufacturing.
Key Announcements in 2024–25:
- Commerce Ministry will issue guidelines to support first-time exporters, target new markets, and enhance ODOP product branding.
- PM Ekta Mall approved for 27 states to promote ODOP and GI-tagged products.
- Emphasis on branding, packaging, sustainability, and digital marketing of ODOP products.
- Bihar achieved 100% ODOP product coverage in all 38 districts and was categorized as Category A under the Industrial Investment Promotion Policy.
ODOP Awards 2024 – Highlights:
- Organized by: DPIIT
- Purpose: To recognize States, UTs, Districts, and Indian Missions Abroad for excellence in promoting ODOP.
- Applications Received: 641 total entries (587 from districts, 31 from States/UTs, 23 from Indian Missions).
- Award Categories:
- Indian Missions Abroad: Singapore (Gold), New York (Silver), Vancouver (Bronze)
- States/UTs (Category A): Andhra Pradesh, Maharashtra, Punjab, UP (Gold); MP (Silver); Gujarat (Bronze)
- District (Category A - Agriculture): Guntur (Chillies), Ratnagiri (Alphonso), Pulwama (Saffron), etc.
- District (Category B - Non-Agriculture):Bapatla (Silk Sarees), Ganderbal (Willow Wicker), Anakapalli (Etikoppaka Toys), etc.
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