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15th April 2025 (11 Topics)

When Myth Kills

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Context

A preventable maternal death during a home birth in Kerala — a state with one of the lowest maternal mortality rates (MMR) in India — has reignited concerns about the dangers of health misinformation and the emerging trend of rejecting institutional deliveries.

Erosion of Trust in Formal Health Systems

  • Romanticisation of “Natural” Childbirth: Misinformation portraying institutional deliveries as unnatural or unsafe is leading to avoidable maternal deaths.
  • Health System Disengagement: Lack of antenatal check-ups, risk assessments, and counselling reflects a complete disengagement from the formal health network.
  • Public Health Implication: These incidents signal not isolated cases, but systemic challenges to Kerala’s hard-won health achievements.

Health Misinformation as a Public Health Threat

  • Beyond Childbirth: From anti-vaccine rhetoric to unscientific cancer “therapies”, misinformation delays diagnosis and undermines evidence-based medicine.
  • WHO’s Warning: The World Health Organization identifies misinformation as a top global health threat, with broad implications for morbidity and mortality.
  • Digital Amplification: Social media accelerates the spread of falsehoods, often outpacing efforts by health systems to counter them.

Policy and Societal Response Needed

  • Legal and Educational Measures: Regulations to curb deliberate disinformation, and health education campaigns rooted in trust and respect, are essential.
  • Cross-Sector Collaboration: Engagement from religious leaders, educators, civil society, and digital platforms is needed to reinforce scientific values.
  • Safeguarding Kerala’s Gains: Kerala’s success was built on community trust, literacy, and institutional commitment — these pillars must be reinforced to prevent backsliding.

Practice Question

Discuss the emerging challenge of health misinformation in India with reference to recent incidents in Kerala. How does misinformation undermine public health achievements, and what multi-pronged strategies are needed to counter it?

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