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24th September 2025 (14 Topics)

India’s Tea Industry Potential

Context:

India’s growing prominence in global tea production, consumption, and exports was highlighted at the India International Tea Convention, 2025.

India’s Position in the Global Tea Market

  • Global Tea Production and India’s Role
    • Global Scenario (2024):
      • Total production:074 billion kg.
      • Total consumption:97 billion kg.
  • India’s Share:
    • Production:303 billion kg (~18.4% of global output).
    • Consumption: 1.22 billion kg (~17.5% of global consumption).
    • Global ranking:
      • 2nd largest producer and consumer.
      • 3rd largest exporter.

Export Dynamics

  • Global Export Comparison:
    • Kenya: Largest exporter; exports almost all production.
    • China: 2nd largest exporter; consumes most domestically.
    • Sri Lanka: Exported 245 million kg worth $1.4 billion.
    • India: Exported 255 million kg worth ~$800 million.
  • Implications for India:
    • Focus on quality improvement to increase revenue.
    • Diversify markets to South America and Africa for better global reach.

Domestic Consumption Trends

  • Current Per Capita Consumption:
    • India: 840 gm/year.
    • Turkey: 3 kg/year (highest globally).
  • Potential Growth:
    • Increasing domestic per capita consumption to 1 kg/year could absorb India’s entire production, indicating significant domestic market potential.
    • Rising willingness to pay for quality tea presents an opportunity for premiumization.

Tea Board of India

Establishment and Legal Status:

  • Statutory body under the Ministry of Commerce & Industry, Government of India.
  • Established: 1953 (started functioning in 1954).
  • Objective: Development and promotion of the tea industry; positioning India as a global leader in tea production and trade.

Vision and Mission:

  • Enhance production, quality, and export of Indian tea.
  • Promote domestic consumption and global branding of Indian teas.
  • Support sustainable and equitable growth of the tea sector.

Composition of the Board:

  • Total members:31, including Chairman.
  • Members drawn from:
    • Parliamentary representatives
    • Tea producers, traders, brokers, and consumers
    • State government representatives from major tea-producing states
    • Trade unions
  • Tenure: Board is reconstituted every three years.
  • Offices:
  • Headquarters: Kolkata.
  • Domestic offices: 17 across India (in major tea-producing regions).
  • International presence: Two overseas offices – Dubai and Moscow.

Functions and Role:

  • Implement schemes and programmes for tea cultivation, quality improvement, and marketing.
  • Regulate export of tea, set standards, and promote GI-tagged teas (e.g., Darjeeling, Assam Orthodox).
  • Support research and development via collaboration with tea research institutes.
  • Assist in market intelligence, trade fairs, and promotional activities abroad.

Key Schemes / Initiatives:

  • Market Development Assistance (MDA): Promotes export and branding of Indian tea globally.
  • Tea Quality Upgradation Programmes: Focused on orthodox and specialty teas.
  • Domestic Promotion Schemes: Encouraging consumption, branding, and awareness campaigns.

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