8th May 2024 (11 Topics)
1
May
2
May
3
May
4
May
6
May
7
May
8
May
9
May
10
May
11
May
13
May
14
May
15
May
16
May
17
May
18
May
20
May
Drip Pricing
Context
The Department of Consumer Affairs issued a warning about 'drip pricing,' where only part of the price is shown upfront, and additional charges are added later.
About Drip Pricing
- Drip pricing means showing only a fraction of an item's cost at first, and revealing the full amount during purchase.
- These added charges might include taxes or booking fees, or omitting necessary extras like internet access, which may be needed for the product or service.
- In December 2023, the Central Consumer Protection Authority (CCPA) released 'Guidelines for Prevention and Regulation of Dark Patterns, 2023' to tackle practices like drip pricing, bait and switch, disguised advertising, and false urgency.
- Such practices are considered 'unfair trade practices' under the Consumer Protection Act, 2019.
Fact Box: Consumer Protection Act, 2019
|
More Articles
Courses
Study Notes
Home
Resources
More