Context
Public service broadcaster, Prasar Bharati has inked a Memorandum of Understanding (MoU) with YuppTV, an over-the-top (OTT) platform, which will act as gateway for Doordarshan viewers across the globe.
Background
About OTT:
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What is the aim of this move?
About DD India Channel:
Significance of the move
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IT Rules, 2021
What lies ahead?
With the increase in the user base of streaming content, thanks to deeper internet penetration, affordable data and Indian young consumers, the stage is all set for startups to play bigger role in mass media industry.
Verifying, please be patient.