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Making of a Destination

  • Published
    10th Mar, 2023


As one of the fastest-emerging tourist destinations in the world, India’s travel and tourism sector will be the key axis of development in the coming years.

Growing Tourism sector in India:

  • Budgetary allocations: Budget 2023, at the beginning of Amrit Kaal or the period of intense robust growth, has outlined the path to developing tourism in mission mode.
  • Expanding its scope worldwide: India’s G20 presidency together with Prime Minister Modi’s vision to develop 50 destinations across the country has provided the right fillip to the tourism sector.
  • Improved performance indicators: India’s global ranking on the World Economic Forum’s Travel & Tourism Development Index.

Major initiatives:

  • Addressing Unemployment:  Growth of Tourism sector is a collective action by industry stakeholders and the government to shape an ever-brighter future for the sector, accounting for 10 per cent of the total employment directly, and providing 8 per cent of the overall GDP.
  • Strategic planning: The Union budget has listed six themes for the development of the sector — convergence, public-private participation, creativity, innovation, digitisation and development of destinations.
  • Collaborating Public, private and community participation: It stimulates creativity, enhances competitiveness and achieves visionary results, which may be difficult if all parties were to operate in isolation.
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