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UdyamAbhilasha (National Level Entrepreneurship Awareness Campaign)

  • Category
    Polity & Governance
  • Published
    10th Oct, 2018
  • Small Industries Development Bank of India (SIDBI) has launched a National Level Entrepreneurship Awareness Campaign, UdyamAbhilashaon the birth anniversary of Mahatma Gandhi.


  • Small Industries Development Bank of India (SIDBI) has launched a National Level Entrepreneurship Awareness Campaign, UdyamAbhilashaon the birth anniversary of Mahatma Gandhi.


What is UdhyamAbhilasha?

  • It is an awareness campaign led by SIDBI in 115 Aspirational Districts identified by NITI Aayog in 28 states.
  • The campaign would create and strengthen cadre of more than 800 trainers to provide entrepreneurship training to the aspiring youths across 115 districts
  • Aspiring youths in these districts will also be provided with help through Common Service Centres (CSC)in availing formal loans for their small businesses.
  • Common Service centres’village level entrepreneurs (CSC-VLE) will provide business literacy to the aspiring youths


  • For implementation, SIDBI has partnered with CSC e-Governance Services India Limited, a Special Purpose Vehicle (CSC SPV) set up by the Ministry of Electronics & IT, Govt. Of India.
  • The campaign would be implemented through CSCs.


  • To inspire rural youth in aspirational districts to be entrepreneurs by assisting them to set up their own enterprise.
  • To impart trainings through digital medium across the country,
  • To create business opportunities for CSC village level entrepreneurs.
  • To focus on women aspirants in these aspirational districts to encourage women entrepreneurship
  • To assist participants to become bankable and avail credit facility from banks to set up their own enterprise.


  • The initiative is a required approach to induce entrepreneurship among youth as a dream choice, which would help turn job seeker as job creators.
  • Thus, the campaign will help create livelihood and promote sustainable development in Aspirational Districts marking way foroverall development of the rural population.
  • The move will encourage other stakeholders including banks to work at the ground level.

    Small Industries Development Bank of India (SIDBI):

     • It is the principal financial institution for the promotion, financing, development and coordination of the Micro, Small and Medium Enterprise (MSME) sector.
     • SIDBI meets the financial and developmental needs of the MSME sector with a Credit+ approach, for making MSME sector strong, vibrant and globally competitive.
     • SIDBI, under its revamped strategy SIDBI 2.0, has adopted the theme of ease of access to MSMEs. It will achieve it by being an impact multiplier & digital aggregator.
    Transformation of Aspirational Districts’ programme:

     • It aims to quickly and effectively transform some (115) of the most underdeveloped districts of the country.
     • As the program focuses closely on improving people’s ability to participate fully in the burgeoning economy, it will enable optimum utilization of their potential.
     • Core areas of focus:Health & Nutrition, Education, Agriculture & Water Resources, Financial Inclusion & Skill Development, and Basic Infrastructure.
    Common Services Centres Scheme:

     • Common Services Centres (CSCs) are a strategic cornerstone of the Digital India programme. They are the access points for delivery of  various digital services to villages in India, thereby contributing to a digitally and financially inclusive society.
     • In broader perspective, CSCs are more than service delivery points in rural India. They are positioned as change agents, promoting rural entrepreneurship and building rural capacities and livelihoods. They are enablers of community participation for engendering social change through a bottom-up approach with key focus on the rural citizen.

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