The day is celebrated to make people aware of turtle and tortoise and their habitats. This year is the 20th anniversary of World Turtle Day.
Every year since 2000, American Tortoise Rescue (ATR), a nonprofit organization established in 1990, sponsors the celebrations for World Turtle Day.
Wildlife enthusiasts can help scientists and conservationists by updating photos and information on turtles on the newly launched Kurma mobile application, launched on the occasion of World Turtle Day.
A group of leading conservation agencies have come together to launch the citizen-science initiative, named the Indian Turtle Conservation Action Network (ITCAN).
This provides a platform for the exchange of vital information on turtles, promises to engage the general public in ground data collection and provide assistance to enforcement agencies / forest departments.