Empowering Rural Youth
Introduction
Rural youth have huge potential to be the drivers of India's economic engine and play a critical role in sustaining its growth. It is paramount that young people are propelled to channelise their creativity, skill and knowledge for rebuilding rural India. The government through several measures has been focusing on empowering rural youth by giving thrust on skill development, employment, entrepreneurship, innovation and talent development. Thus, the theme of this issue is aptly titled 'Empowering Rural Youth'.
The Ministry of Rural Development is currently implementing several programmes for creating skills and livelihood in rural areas. It is essential that Indian economy has the ability to support the increase in the labour force, provided the youth have the appropriate education, skills, health awareness and other enablers to productively contribute to the economy. Engaging rural youth in productive agricultural activities will help India to reap the benefits of the demographic dividend. Programmes like 'Start up India' and 'Stand up India' have been launched to promote Agri-Start-Ups along with several verticals of agriculture.
The importance of agriculture and allied sectors like livestock including dairying, fisheries, horticulture, apiculture & sericulture in rural employment generation is enormous. In 2020, even during the lockdown to curb spread of COVID-19, the agriculture sector recorded an impressive performance which has fuelled expectations for an agriculture led recovery of India's economy. The water and natural resources dependent industries and tourism sectors have potential to empower and engage rural youth.
The art and handicrafts sector is the second largest employment generator after agriculture. There are many existing opportunities and initiatives towards empowering rural artisans to be self-reliant or AatmaNirbhar. Hence it is important to integrate rural development with mainstream economic development models and make the vision of government “Sabka Saath, Sabka Vikaas” a dream come true.
Important Government initiatives
Government made targeted efforts to improve rural livelihood with its initiatives. Some of which are as follows:
Name of the Scheme |
Silent Features |
Nai Roshni |
It has been instituted to empower women who are key change agents, contributing to inclusive and sustainable growth in rural communities. |
Ujjwala Yojana |
It aims at providing clean-cooking fuel to the poor households and bringing in qualitative charges in the living standards. |
Saubhagya Yojana |
It promises free electricity connections to all households (both APL and poor families) in rural areas and poor families in urban areas will be provided. |
Pradhan Mantri Awas Yojana — Gramin (PMAY-G) |
Under this scheme, financial assistance is provided for construction of houses. These houses are equipped with facilities such as toilet, LPG connection, electricity connection, and drinking water by making convergence with other schemes. |
Swachh Bharat Mission 2.0 |
This version speaks of sustained behavioural change while embarking on the newer agendas of sustainable solid waste management and safe disposal of wastewater and reuse. |
Bridging the Urban-rural Digital Divide:
Initiatives for Educating Rural India:
Along with the National Education Policy 2019 that includes online learning as an alternative, the government has taken various initiatives to promote digital learning:
Name of the Initiative |
Silent Features |
National Mission on Education through Information and Communication Technology (NMEICT) |
It has been envisaged as a Centrally Sponsored Scheme to leverage the potential of ICT, in teaching and learning process for the benefit of all the learners in Higher Education Institutions in any time anywhere mode. |
SWAYAM |
SWAYAM seeks to bridge the digital divide for students who have hitherto remained untouched by the digital revolution and have not been able to join the mainstream of the knowledge economy. |
SWAYAM Prabha |
The SWAYAM PRABHA is a group of 34 DTH channels devoted to telecasting high-quality educational programmes on 24X7 bases using the GSAT-15 satellite. |
National Digital Library (NDL) |
It is a virtual repository of learning resources which is not just a repository with search/browse facilities but provides a host of services for the learner community. |
Free and Open-Source Software for Education (FOSSEE) |
This project promotes the use of FLOSS tools to improve the quality of education in our country. We aim to reduce dependency on proprietary software in educational institutions. |
National Skill Development Corporation (NSDC) |
NSDC aims to promote skill development by catalyzing creation of large, quality and for-profit vocational institutions. Further, the organisation provides funding to build scalable and profitable vocational training initiatives. |
Looking to the Future:
The pandemic has created a situation where even the urban dwellers chose to temporarily migrate to the safer, untouched rural lands for months or more. Rural natives have also chosen to stay at their hometowns and engage in traditional economic activities. The government and other social development organisations must grab this opportunity and initiate policies explicitly targeted at reverse migration.
Important initiatives for skill development
Initiatives |
Silent Features |
Transformation of Aspirational Districts programme |
With this there has been a special focus on skill training of youth in 112 aspirational districts, including those from vulnerable and marginalised sections of society, with NITI Aayog, in collaboration with the Ministry of Labour and Employment, Ministry of MSME, Ministry of Youth Affairs and with support from corporate sector has taken the initiative to create a digital livelihood access platform — Unnati. |
Aatma Nirbhar Skilled Employee Employer Mapping (ASEEM) |
Al-based digital platform to bridge the demand-supply gap of skilled workforce across sectors. The platform integrates candidate data coming to the Skill India portal from various State and Central Skilling Schemes, the database of labour migrants including those who returned to India under and aims to connect job seekers with relevant livelihood opportunities in their local communities especially in the post-COVID-19 situation. |
Pradhan Mantri Gramin Digital Saksharta Abhiyan (PMGDISHA) |
The Scheme has been initiated with the vision to empower at least one person per household with crucial digital literacy skills by 2020. This is expected to touch the lives of more than 250 million individuals over the next few years. |
Atal Innovation Mission |
Atal Tinkering Labs are set up to help school students find innovative solutions. |
Case Study: Kupwara district in Jammu and Kashmir for instance, runs a unique initiative of 'mobile skill training' in kani shawl weaving and traditional crewel embroidery for women. A group of 25-30 women in a village are trained in sheds which are rented spaces in houses of local residents. Once women trainees in a particular village have finished with their course, the skill centres move to other localities and villages. A mapping of the existing skill imparting capacities and identification of potential skilling infrastructure can enable better capacity building and infrastructure utilisation. |
Mapping India’s digital journey
Conclusion:
Moving forward, we need to continue to engage youth through cultural, digital and social media platforms so that they become aware about their rights and duties and emerge as forerunners in rebuilding rural India.
Rural to Urban Migration: A big challenge
Opportunities and Offers to retain youth in Agriculture:
Government initiatives
ARYA to MAYA:
Tapping Young Minds:
Conclusion:
To attract and sustain the youth in the agriculture sector, we need to develop a potent strategy with comprehensive backing from government bodies and public policy making institutions. We need to assure that the core concerns of rural youth are addressed effectively. Developing a new generation of 'Agri-preneurs' will be a stimulant to achieve the government's goal of doubling farmers' income in real terms by 2022.
India is predominantly a rural economy where agriculture and allied sectors play a vital role in national income, output, employment generation and foreign exchange earnings. More than 50 percent of the country's population is directly dependent on agriculture and allied sectors. There has been a tremendous increase in production of agriculture and allied sectors during the planned era of development Realising the potential of animal husbandry sector to strengthen the rural economy, the budgetary allocations have witnessed a rise through various schemes and initiatives like:
In fact, agriculture in India is considered a playing gamble with the monsoon because almost in all parts of the country, agricultural production is very much dependent upon the rainfall. It is highly susceptible to natural calamities and risks like droughts, floods, pests, diseases etc. Apart from this, Indian agriculture is characterised with the presence of excess manpower in the form of large scale disguised and seasonal unemployment. It is necessary to promote allied sector activities like animal husbandry, pisciculture, horticulture, floriculture, apiculture, sericulture, forestry and logging and mining and quarrying etc to increase income opportunities.
Animal Husbandry:
Among the ancillary activities, animal husbandry being an integral part of farming in India is at the top. The livestock sector has emerged as a sustainable secondary source of income and generating gainful employment during the phases of seasonal unemployment, particularly to the landless, small and marginal farmers. India has been the largest producer of milk in the world since 1998 per capita availability of 394 grams per day as against the world average of 299 grams in 2018-19. Nearly 19 percent of the world's total milk production is contributed by India.
Pisciculture:
The fisheries sector is also an important source of income and employment generation in India. The country has rich and diverse fisheries resources due to its vast coast line and varied inland resources in the form of rivers, canals, lakes, ponds, tanks, reservoirs etc. The sector provides livelihood to about 16 million fishers and fish farmers at the primary level and almost twice the number along the value chain. The sector has been one of the major sources of foreign exchange earnings, with India being one of the leading seafood exporting rations in the world. In addition, there are job potentials in the field of fish processing, fish seed hatcheries, fish feed industry, aquaculture etc. With a view to boost the fish production through the creation of additional infrastructure facilities in the country, Fisheries and Aquaculture Infrastructure Development Fund (FIDF) worth Rs. 7,522 crore was created in October 2018.
Horticulture:
The Horticulture sector is recognised to have the potential to augment rural income, enhance employment opportunities and promote exports earnings. The diverse agro climatic conditions and wide varieties of soil in the country make it possible to grow almost all types of horticultural products like fresh fruits, vegetables, root and tuber crops, flowers, aromatic and medicinal crops, spices and plantation crops. There has been an unprecedented growth of this sector during the last two decades. As per third advance estimates of the Department of Agriculture Cooperation and Farmers Welfare, total horticultural production has increased from 145.78 million tonnes in 2001-02 to 319.57 million tonnes In 2019-20, registering ACGR of 4.22 percent during this period.
India ranks second in fruits and vegetables production in the world, after China. The country ranks first in the production of banana, papaya, mango, lemon, ginger and okra. Despite huge production of horticultural crops, India's share in world exports amounts to less than 1.5 percent. Mission for Integrated Development of Horticulture (MIDH) provides financial, technical and administrative support to State Governments for the development of the horticulture sector covering fruits, vegetables, root & tuber crops, mushroom, spices, flowers, aromatic plants, coconut, cashew, cocoa, bamboo and saffron. Apart from this, to promote horticultural exports, several centers for perishable cargoes and for post harvest handling facilities have been set up with the assistance of APEDA in the country.
Floriculture:
Floriculture is an age-old farming activity practiced in India. It has immense potential for generating gainful self-employment among small and marginal farmers. The diverse agro-climatic conditions enable the growth of all types of flowers in one or the other part of the country round-the-year. Due to increased demand of floriculture products in the home market and abroad, farmers have been shifting from sustenance to commercial production of flowers. As per the third advance estimate of the National Horticulture Board, the production of flowers reached at 2.99 million tonnes in 2019-20, witnessing 2.89 percent increase over the previous year.
The major importing countries of Indian flower products are U.S.A., U.K., Netherlands, Germany and UAE. The Government of India has identified floriculture as a sunrise industry and accorded 100 percent export oriented status to it. The Government has set up six agri-export zones for floriculture; one each in Karnataka, Maharashtra, Sikkim and Uttarakhand and two in Tamil Nadu. APEDA has introduced several schemes for promoting floriculture exports from the country. These relate to development of infrastructure, packaging, market development, subsidy on air freight etc. With foreign technical collaborations, the Indian floriculture industry is poised to exhibit strong growth in its production and hence increase its share in world trade.
Apiculture:
Apiculture or beekeeping is a lucrative profit giving venture with very low or negligible investment. If practiced in a scientific manner, it can generate huge employment and improve the economic condition of rural people. Beekeeping is not restricted to extraction of honey only, but other products such as royal jelly, bee wax, pollen, propolis and bee venom also yield good income to the farmers. With an output of 64,900 tonnes, India ranked eighth in the world in honey production in 2017-18.
India is one of the leading honey exporting countries. According to an official report, India has a potential of about 200 million bee colonies as against the present level of 3.4 million. The Department of Agriculture, Cooperation and Farmers Welfare has been giving thrust on promotion and development of scientific apiculture in the country in view of its crucial role in income and employment generation. In this direction a new central sector scheme entitled National Beekeeping and Honey Mission (NBHM) has been launched to achieve the goal of Sweet Revolution in the country.
Sericulture:
Sericulture is an age old avocation in India. The Sericulture and silk industry has great potential to contribute towards rural income and employment generation, poverty alleviation and women empowerment. India is the second largest producer of silk (after China) in the world with its unique distinction of being the only country producing all the four commercially known varieties of silk viz. Mulberry, Eri, Tasar and Muga. India's silk industry provides gainful employment to over 9.43 million persons of which a sizable number belong to the economically weaker sections of society. The Indian silk products have high export potential because of their distinctiveness and low cost of production
For the development of sericulture and silk industry in the country, The Central Silk Board was established immediately after independence in 1948. It acts as a facilitator to the States in guiding them to improve productivity and quality of silk through Research and Development intervention, supply of basic seed, post cocoon technology intervention and capacity building. In 2017, in order to strengthen the beneficiary oriented components in sericulture, the central sector scheme-Silk Samagra, was launched with the provision of an outlay of Rs.2161.68 crore.
Agro Processing:
Agro processing industry is seen as a key instrument for ameliorating the economic lot of the vast majority of people living in poverty in rural India. Rural areas provide abundant raw material from agricultural, horticultural and animal produce to start entrepreneurship in the field of agro-processing. Agro processing not only enables to reduce the post harvest wastages but also helps to fetch fair and remunerative prices to the producers through value addition in their agricultural produce. Presently, processing of fruits and vegetables is only two percent in India, in comparison to 80 percent in the USA.
The food processing sector faces a conducive growth environment, owing to the availability of fresh, abundant & affordable raw material on the one hand and favorable government policies on the other. Moreover, due to rising consumer affordability, rapid urbanization and change in lifestyle, the preference for processed agro-products has been increasing rapidly. There is an enormous and ever increasing demand for canned fruits, juice, jam, jelly, sauce, pickle and honey etc. in rural, semi-urban and urban areas. These activities can be started on part time as well as full time basis as they have very high employment potential with significantly low investment. Realising the importance of the food processing sector for the economy, a central sector scheme, PradhanMantriKisanSampada Nana, with the total outlay of Rs. 6,000 crone was launched in 2016. It aims at the creation of modern infrastructure with an efficient supply chain for the processed food industry.
Water Sector
Water is an essential resource for survival of mankind, we should also consider that the water sector is also a very necessary and irreplaceable resource for economic growth. As per the United Nations report on Water and jobs, it has been estimated that half of the world's workforce i.e., about 1.5 billion people are dependent and employed in one of the eight water and natural resources dependent industries. Hence, it is evident that the water sector in different facets has a potential to empower the rural youth.
Tourism Sector:
The tourism industry, one of the largest contributors to India's GDP, has been hit due to global spread of coronavirus pandemic. As per Word Travel and Tourism Council (WTTC), Covid-19 pandemic costs the tourism industry at least USD 22 billion resulting in a loss of 50 million jobs globally'. India boasts varied travel destinations ranging from religious destinations to nature friendly destinations to adventure destinations and much more. Uncharted rural India can attract a large number of domestic travellers offering them an authentic taste and serene beauty of India.
Conclusion
Employment generation coupled with improving employability of rural masses has always been the priority of the Government. The main focus is on strengthening the rural economy by reviving agriculture and allied sectors in the country. The Government is keen to doublefarmers' income by the targeted year 2022, through launching new schemes. In addition to boost income from crop cultivation, the focus of attention should be on promoting allied and non-farm activities in rural areas so that farmers can get gainful employment during the slack season.
Special impetus on creating scientific temper and fostering innovative spirit among the rural youth to attract them to agro-processing, agribusiness and agri-preneurship deserve to be at the top priority of Government and policy makers. Last but not least, a joint effort on the part of the Government, private sector and self-help-groups supported by the public at large can play a vital role in promoting ancillary and allied activities and ultimately enhancing employment opportunities in rural India.
A host of policy reforms, and expansion of agri business opportunities have brought in a rapid transformation in the agriculture and allied sector due to the introduction of several applications in the domain of crop science and with the use of innovative technologies. The Government of India also launched ambitious programmes for agri infrastructure, credit, market reforms, minimum basic income, and risk management, which are expected to improve profitability of farming and farm ventures.
The employment opportunities for rural youth:
Challenges for rural youth employment:
Central Government Organisations and missions for youth employment:
Central Government Schemes for youth employment:
It was observed that the main challenges of skill development among the youth are the high cost of vocational training, less flexibility and mobility associated with vocational education.
Name of The Scheme |
Silent Features |
The National Skill Development Mission (NSDM) |
The NSDM aims to consolidate efforts of skill training and development across sectors and states and help sectors expedite steps to achieve various skilling efforts at scale at a fast pace. |
DeenDayalUpadhyayaGrameenKaushalyaYojana (DDU-GKY) |
DDU-GKY is a part of the National Rural Livelihood Mission (NRLM), tasked with the dual objectives of adding diversity to the incomes of rural poor families and cater to the career aspirations of rural youth. |
National Rural Livelihoods Mission (DAY-NRLM) |
This is the Mission for poverty reduction. Skill development through the Rural Self Employment and Training Institutes (RSETIs), enables trainees to take bank credit and start his/her own Micro-enterprise. |
Industrial Training Institutes (ITIs) |
ITIs particularly those in rural areas, work on stronger collaborations with industry partners so that ITI students can get hands-on industry exposure while undergoing training in the institutes. |
Pradhan Mantri Kaushal Vikas Yojana (PMKVY) |
It is the flagship scheme of the Ministry of Skill Development & Entrepreneurship (MSDE) implemented by National Skill Development Corporation. The objective of this Skill Certification Scheme is to enable a large number of Indian youth to take up industry-relevant skill training that will help them in securing a better livelihood. Individuals with prior learning experience or skills will also be assessed and certified under Recognition of Prior Learning (RPL). |
District Skill Committees |
They can organise Information, Education and Communication activities for creating awareness and for problem solving. They can come up with innovative methods for providing access to skill and for making skills relevant to the needs of the local population and realise their aspirations. |
AtmaNirbhar Skilled Employee Employer Mapping (ASEEM) |
Al-based digital platform to bridge the demand-supply gap of skilled workforce across sectors. The platform integrates candidate data coming to the Skill India portal from various State and Central Skilling Schemes, the database of labour migrants including those who returned to India under and aims to connect job seekers with relevant livelihood opportunities in their local communities especially in the post-COVID-19 situation. |
Neighbourhood Youth Parliament |
Organised by Nehru Yuva Kendra Sangathan for encouraging debates and discussions among youths |
Aajeevika under National Rural Livelihood Mission (NRLM) |
Aided in part through investment support by the World Bank, the Mission aims at creating efficient and effective institutional platforms of the rural poor, enabling them to increase household income through sustainable livelihood enhancements and improved access to financial services. |
Barefoot Technician Programme under Mahatma Gandhi National Employment Guarantee Act (MGNREGA) |
To make new employment opportunities at the part of MGNREGA scheme. |
GOAL programme |
The Ministry of Tribal Affairs in collaboration with Facebook has introduced mentorship to tribal youth through digital mode. |
UDAAN |
Udaan program is focused on youth of J&K who are graduate, post graduate or three year diploma engineers. The aim is to provide skills and job opportunities to the youth. |
The National Skill Certification and Monetary Reward (STAR scheme) |
It has been launched for encouraging skill development: among the youth by providing monetary rewards for successful completion of approved training programmes. |
Advanced Vocational Training Scheme (AVTS) |
The aim of the scheme is to upgrade and update the skills of serving industrial workers, this was launched in 1977. |
State Government Schemes for youth employment:
Apart from the Central schemes, States run their own forward-looking and aspirational skill development schemes that are NSQF-aligned and linked to employed creation. Some such schemes in which ASCI is involved in curriculum design, assessment, and certification are:
Skill Courses in Schools and Colleges:
The New Education Policy 2020 as cleared by the Union Cabinet has proposed to make VET as an integral part of school and higher education in a phased manner. This is a historic form that has the potential to address the long-standing issues of integrating vocational and academic education, ensure mobility, and make skill programmes aspirational. SamagraShikshaAbhiyaan of the Ministry of Human Resources and Development (MHRD). Till now there are 1527 schools across 22 States, which run agriculture courses assessed and certified courses.
Skill-based programmes can also be taken as part of the higher education system under the University Grants Commission (UGC). The opportunities for doing a certificate, diploma, B.VOC.or M.VOC courses has expanded considerably. In these flexible credit-based skilling programmes there is also scope for multiple entries and exit enabling the candidates to enter job markets at the end of a course and re-join skilling programme at a higher level to upgrade skill competencies. At present, there are 130 UGC affiliated colleges where NSQF aligned skill-based training courses in agriculture are being run.
Apprenticeships
The National Apprenticeship Promotion Scheme (NAPS) has significantly improved the scope, access, and effectiveness of the apprenticeship programme. Apprentices are now eligible for a monthly stipend of Rs. 5,000-9,000 depending on educational qualification and experience. There are a wide range of opportunities provided by agri-input companies, agri-logistics, warehouses, pack houses and commodity management; crop insurance, organised retail, and technology-intensive modern farms, which requires skilled labour to manage their activities.
Involvement of Industry
Industry participation in the skill ecosystem is critical for bridging the skill gaps, in-service and apprenticeship training, training of trainers, and absorption of trained candidates. Certificates under Skill India Mission carry a greater weight and wider acceptability as all the agriculture modules have been approved by professional bodies and largest industry players. Certified skilled candidates have also been able to secure international placements.
Support for Entrepreneurs
Important strides have been made in capacity building and empowerment of farmers through Recognition of Prior Learning (RPL) in collaboration with State Governments, autonomous bodies, and industry leaders-
Tea Board (20 thousand tea growers),
Conclusion:
Agriculture is truly the backbone of India's economy, reverberating with a new dynamism and excitement. The sector is poised for a big leap forward towards a sustainable future. India's skill ecosystem has geared up to be an effective tool to harness the power and enthusiasm of youth who are at the forefront of this transformation and ASCI is committed to upgrade their skills by building necessary infrastructure, tools and the right capabilities.
India's exceptionally gifted rural artisans have contributed significantly to the nation's economy for many decades by their eye catching work. The art and handicrafts sector is the second largest employment generator after agriculture. According to the 2011 Census, there are over 68 lakh artisans in the country of which 55 percent are women. Handicrafts have sustained lakhs of artisans through the years. The sector provides employment to a large number of craftspersons in rural and semi urban areas and also generates substantial foreign exchange for the country. Its contribution in preserving India's cultural heritage deserves to be acknowledged.
India is the world's largest producer and exporter of handmade carpets since 2013-2014. This is not surprising given the fact that 20 lakh of the total number of artisans are related to the carpet sector. The diversity of India's handicrafts is equally impressive. These include Dhokra, the oldest form of handicraft made by Tribals which originated in Madhya Pradesh. Apart from these, India has a rich variety of handicrafts of clay, paper, embroidery, bamboo, cane, jute, shell wood, rock, bell metal, bone, horn and brass. To organise and standardise the Indian handicrafts, approximately 22.85 lakh artisans have been trained under 'Pahchan' initiative.
Self-reliance is the philosophy handed down to Indians by none other than the Father of the Nation Mahatma Gandhi and Prime Minister ShriNarendraModi's continued emphasis on encouraging self-reliance through the Make-in-India initiative is well known.
Conclusion:
Artisans not only contribute to rural economy but also they contribute for development of art. India being hub of traditional artisans, India can use its cultural ambassadors to boost its economy and also to export its culture to improve soft power globally.
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