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Concept in news
Hyperlocalisation
Panelist in recent StarX summit talked about need of Hyperlocalisation.
About Hyperlocalisation -
- Hyperlocalisation is a business strategy emphasizing extreme localization.
- Focuses on catering services or products to a very specific, localized audience.
- Utilizes data and technology to tailor offerings based on the immediate needs and preferences of the local community.
- Aims to create a personalized and relevant experience for consumers within a small geographic area.
- Enables businesses to build strong community connections, enhance customer engagement, and stay responsive to local trends and demands.
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