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Should Online Political Advertising Be Regulated?

  • Category
    Governance
  • Published
    19th Nov, 2019

Recently, Twitter’s chief executive, Jack Dorsey, decided to stop all political advertising on Twitter globally.

Context

Recently, Twitter’s chief executive, Jack Dorsey, decided to stop all political advertising on Twitter globally.

Background

  • Political advertising is advertisements used for the purpose of appealing, directly or indirectly, for votes or for financial or other support in any election campaign. It includes usage of media from conventional to social media for this purpose.
  • ECI in 2013 ruled that the model code of conduct and its pre-certified political advertisement rules will apply to the social media as well. Earlier, pre-certification was restricted to print and electronic media.
  • Fake news, deep fakes and political advertising are the biggest challenges threatening the fundamentals of democracy.
  • In a measure to protect the democracy. Jack Dorsey, Twitter’s CEO has announced to stop all political advertising on Twitter globally.
  • However, Facebook’s founder, Mark Zuckerberg says that his company as part of a “fifth estate is a new kind of force in the world” which gives the public a megaphone to “express themselves at scale (online)”.
  • Google in its advertising policy of India has made it mandatory to submit a pre-censorship certificate from the ECI in order to run political advertisements on its platform. In doing so, Google has become the first Silicon Valley Company to comply with the ECI’s instructions.
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