Context
Owing to global crises like COVID-19 and the war in Ukraine, many businesses are shrinking the size of their products to maintain or increase their profits in a process known as shrinkflation.
About
This term was first coined by British economist Pippa Malmgren in 2009. |
Shrinkflation simplified
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How does it work for companies?
Why is shrinkflation adopted?
Shrinkflation in the Indian market
Responsible reasons
RBI’s corrective measure
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Impact on global market
Verifying, please be patient.