Context
In a significant stride towards promoting 'Brand India,' the One District One Product (ODOP) initiative, led by the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce & Industry, has achieved a major milestone by enlisting over 50 aggregators.
Aim: This collaborative effort aims to enhance consumer awareness by spotlighting the origin of ingredients in various products.
Background
Implementation and Collaborations:
Showcasing Diversity and Creative Approaches:
Economic Development and Entrepreneurship:
Preserving Heritage and Market Linkages:
One District One Product Awards:
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