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Pochampally is one of the best tourism villages: UNWTO

Published: 22nd Nov, 2021


Recently, Pochampally village in Telangana was selected as one of the Best Tourism Villages by United Nations World Tourism Organisation (UNWTO).


About Pochampally village 

  • Pochampally, 50 Kms from Hyderabad, is a town in Telangana and is often referred to as the Silk City of India for the exquisite sarees that are woven through a unique style called Ikat.
    • Pochampally’s unique weaving styles and patterns received special focus through the Prime Minister’s mantra of Vocal 4 Local as a part of Atmanirbhar Bharat.
  • This style, Pochampally Ikat, received a Geographical Indicator (GI Status) in 2004.
  • Pochampally is also known as Bhoodan Pochampally to commemorate the Bhoodan Movement that was launched by Acharya Vinobha Bhave from this village on 18th April 1951. 
  • The Ministry of Tourism recommended three villages Kongthong in Meghalaya, Ladhpura Khas, Madhya Pradesh, and Pochampally in Telangana for the UNWTO Best Tourism Village entry from India.
    • However, Pochampally was awarded as one of the best Tourism Villages by UNWTO.

Ikat style

  • Ikat is a Malaysian, Indonesian word that means “Tie and Dye”.
  • Ikat involves the process of wrapping (or tying) and dyeing sections of bundled yarn to a predetermined color pattern before they are woven.
  • The dye penetrates exposed sections while the wrapped section remains undyed.
  • This pattern formed by the yarn in this process is woven into fabric.

United Nations World Tourism Organisation (UNWTO)

  • It is the United Nations Specialised Agency responsible for the promotion of responsible, sustainable, and universally accessible tourism.
  • It was established in 1975 
  • Headquarter: Madrid, Spain.
  • UNWTO encourages the implementation of the Global Code of Ethics for Tourism, to maximize tourism’s socio-economic contribution while minimizing its possible negative impacts.

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