Published: 22nd Nov, 2021
Context
Recently, Pochampally village in Telangana was selected as one of the Best Tourism Villages by United Nations World Tourism Organisation (UNWTO).
About
About Pochampally village
- Pochampally, 50 Kms from Hyderabad, is a town in Telangana and is often referred to as the Silk City of India for the exquisite sarees that are woven through a unique style called Ikat.
- Pochampally’s unique weaving styles and patterns received special focus through the Prime Minister’s mantra of Vocal 4 Local as a part of Atmanirbhar Bharat.
- This style, Pochampally Ikat, received a Geographical Indicator (GI Status) in 2004.
- Pochampally is also known as Bhoodan Pochampally to commemorate the Bhoodan Movement that was launched by Acharya Vinobha Bhave from this village on 18th April 1951.
- The Ministry of Tourism recommended three villages Kongthong in Meghalaya, Ladhpura Khas, Madhya Pradesh, and Pochampally in Telangana for the UNWTO Best Tourism Village entry from India.
- However, Pochampally was awarded as one of the best Tourism Villages by UNWTO.
Ikat style
- Ikat is a Malaysian, Indonesian word that means “Tie and Dye”.
- Ikat involves the process of wrapping (or tying) and dyeing sections of bundled yarn to a predetermined color pattern before they are woven.
- The dye penetrates exposed sections while the wrapped section remains undyed.
- This pattern formed by the yarn in this process is woven into fabric.
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United Nations World Tourism Organisation (UNWTO)
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