Reaching Out to Include
After many petitioners have claimed their rights in apex court, it is the government’s responsibility to think for people with disability.
Advocates for Accessibility in the Legal Sphere
- Historic Moments in Advocacy: Sarah Sunny, a deaf advocate, used Indian Sign Language in the Supreme Court. On the other hand, Rahul Bajaj, blind, advocated for media accessibility in the Delhi High Court.
- Challenges in the Entertainment Industry's Perspective: Industry finds accessibility demanding, citing limited user base and complexity in making content available across platforms.
- Universal Benefits of Accessibility: Media accessibility aids everyone, not just those with disabilities. The Billion Readers initiative shows widespread advantages, including improved reading and language skills.
Overcoming Industry Challenges with a Systems Approach
- Inclusion in Digital Content Package: Proposes integrating accessibility features as separate files in Digital Content Package (DCP) for cost-effective implementation.
- Role of Ministry of Information and Broadcasting (MIB): MIB can set guidelines, ensuring films include accessibility features. Central Board of Film Certification (CBFC) can oversee compliance.
- Empowering Consumers and Distribution Channels: Accessibility features can be toggled on/off at no extra cost, allowing for widespread implementation without burdening stakeholders.
- Critical Accessibility Features: Disability rights groups seek key features in digital film packages, emphasizing the importance of SLS/SLC and AD files.
- Impact on Aging Population: WHO notes high prevalence of hearing loss among the elderly. Media accessibility benefits not just those with disabilities but all Indians.