What's New :

Reaching Out to Include

  • Published
    21st Oct, 2023

Context:

After many petitioners have claimed their rights in apex court, it is the government’s responsibility to think for people with disability.

Advocates for Accessibility in the Legal Sphere

  • Historic Moments in Advocacy: Sarah Sunny, a deaf advocate, used Indian Sign Language in the Supreme Court. On the other hand, Rahul Bajaj, blind, advocated for media accessibility in the Delhi High Court.
  • Challenges in the Entertainment Industry's Perspective: Industry finds accessibility demanding, citing limited user base and complexity in making content available across platforms.
  • Universal Benefits of Accessibility: Media accessibility aids everyone, not just those with disabilities. The Billion Readers initiative shows widespread advantages, including improved reading and language skills.

Overcoming Industry Challenges with a Systems Approach

  • Inclusion in Digital Content Package: Proposes integrating accessibility features as separate files in Digital Content Package (DCP) for cost-effective implementation.
  • Role of Ministry of Information and Broadcasting (MIB): MIB can set guidelines, ensuring films include accessibility features. Central Board of Film Certification (CBFC) can oversee compliance.
  • Empowering Consumers and Distribution Channels: Accessibility features can be toggled on/off at no extra cost, allowing for widespread implementation without burdening stakeholders.

Future Benefits

  • Critical Accessibility Features: Disability rights groups seek key features in digital film packages, emphasizing the importance of SLS/SLC and AD files.
  • Impact on Aging Population: WHO notes high prevalence of hearing loss among the elderly. Media accessibility benefits not just those with disabilities but all Indians.
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