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Shoonya Campaign

  • Published
    18th Sep, 2021

GS-III: Environment

  • Environmental Pollution & Degradation

Recently, NITI Aayog and Rocky Mountain Institute (RMI) and RMI India have launched the Shoonya Campaign.

Prelims question:

Consider the following statements regarding ‘Shoonya Campaign’, seen in news recently:

  1. It aims to accelerate adoption of electric vehicles (EVs) in the urban deliveries segment.
  2. It is an initiative of Ministry of Heavy Industries and Public Enterprises.

Which of the above statements is/are correct?

  • A.
  • B.
  • C.
  • D.

Mains Question:

“Despite the compelling case for adoption, the success of Electric Vehicles (EVs) so far has been constrained by weak customer appetite and infrastructure roadblocks.” In this regard, discuss various steps that need to be taken to ensure the accelerated adoption of EVs in India. (150 Words)


  • Introduce by highlighting how EVs can help manage problems of urban air pollution and moving towards a zero-carbon economy.
  • Enumerate the various challenges in EV technology development and adoption of EVs in India
  • Discuss various measures taken by the government to promote EVs
  • Discuss what more needs to be done and Way forward
  • Conclusion

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