‘Adopt a Heritage: Apni Dharohar, Apni Pehchaan’

The Ministry of Tourism took a review meeting of the “Adopt a Heritage: Apni Dharohar, Apni Pehchaan” project.

The Ministry of Tourism took a review meeting of the “Adopt a Heritage: Apni Dharohar, Apni Pehchaan” project.

What is Adopt a Heritage Scheme?

The ‘Adopt a Heritage: Apni Dharohar, Apni Pehchaan’ scheme is an initiative of the Ministry of Tourism, in collaboration with the Ministry of Culture and the Archaeological Survey of India.
It was launched in September 2017 on World Tourism Day.
Under it, the government invites entities, including public sector companies, private sector firms as well as individuals, to develop selected monuments and heritage and tourist sites across India.
Aim: The project aims to encourage companies from the public sector, private sector, trusts, NGOs, individuals, and other stakeholders to become 'Monument Mitras'.
- The Monument Mitras are selected by the ‘oversight and vision committee,’ co-chaired by the Tourism Secretary and the Culture Secretary, on the basis of the bidder’s ‘vision’ for development of all amenities at the heritage site.

Present status and progress

Under the project, 27 Memorandum of Understandings (MoUs) have been awarded to 12 Monument Mitras for twenty-five (25) sites and two (2) Technological interventions across India.
Under the MoUs handed over for implementation of amenities includes basic facilities such as Dustbin; Public Conveniences; Clean drinking water facility; Illumination; Ease of Access; Aesthetics and cleanliness of site; Bench Installations, Waste Management; App based Multi lingual Audio Guide; Installation of Digi Kiosk and Ticketing Kiosk; Signage -Descriptive and directional; Wi-Fi.

Recent efforts to boost tourism

In the year 2019, India’s rank in Travel and Tourism Competitiveness Index of World Economic Forum has moved to 34th position from 65th rank in 2013.
Foreign Tourist Arrivals also registered a growth of 3.2 percent last year.