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Ayushman Bhav Campaign

Published: 15th Sep, 2023


In an event set to redefine healthcare accessibility and inclusivity across the country, the President inaugurated the 'Ayushman Bhav' campaign.



About the initiative:

  • The 'Ayushman Bhav' campaign is a comprehensive nationwide healthcare initiative that aims to provide saturation coverage of healthcare services, reaching every village and town in the country.
  • This groundbreaking initiative builds upon the success of the Ayushman Bharat program and signifies a paradigm shift in healthcare services.
  • Initiated by: The Ministry of Health and Family Welfare.
  • The campaign, which will be implemented during the 'SevaPakhwada', embodies a whole-of-nation and whole-of-society approach.
  • Implementation:It is a collaborative effort spearheaded by Gram Panchayats in coordination with the Department of Health, other government departments, and local elected bodies in the rural and urban areas.
  • Its core objective is to extend comprehensive healthcare coverage to every village and town, transcending geographical barriers and ensuring that no one is left behind.
  • This synergistic approach aims to saturate coverage of health services through its three components Ayushman - ApkeDwar 3.0, Ayushman Melas at Health and Wellness Centres (HWCs) and Community Health Centres (CHCs) and Ayushman Sabhas in every village and panchayat.
    • Ayushman ApkeDwar 3.0: This initiative aims to provide Ayushman cards to remaining eligible beneficiaries enrolled under the PM-JAY scheme, ensuring that more individuals have access to essential health services.
    • Ayushman Melas at HWCs and CHCs: These Melas at Ayushman Bharat- HWCs and CHCs will facilitate the creation of ABHA IDs (Health IDs) and issuance of Ayushman Bharat Cards.
    • They will also offer early diagnosis, comprehensive primary health care services, teleconsultation with specialists, and appropriate referrals.
    • Ayushman Sabhas: These gatherings in every village and Panchayat will play a pivotal role in distributing Ayushman cards, generating ABHA IDs, and raising awareness about vital health schemes and disease conditions, such as non-communicable diseases, tuberculosis (NikshayMitra), sickle cell disease, as well as blood donation and organ donation drives.

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