About

• To address emerging challenges and trends in the tourism industry.
• The policy will also cover regional tourists that are increasing by the day.
• Bhutan enjoys a reputation for authenticity, remoteness and a well-protected cultural heritage and natural environment.
• The principle of “high value, low volume” has been the overall tourism policy since 1974, which later changed to “high value, low impact” in 2008.
• To foster a vibrant industry as a positive force in the conservation of environment, promotion of cultural heritage, safeguarding sovereign status of the Nation for significantly contributing to Gross National Happiness.