Indian tourism sector
- India is a large market for travel and tourism. It offers a diverse portfolio of niche tourism products - cruises, adventure, medical, wellness, sports, MICE, eco-tourism, film, rural and religious tourism. India has been recognized as a destination for spiritual tourism for domestic and international tourists
- As per Indian tourism report, 2018-
- India was ranked 7th among 184 countries in terms of travel & tourism’s total contribution to GDP in 2017.
- India’s rank in the Travel & Tourism Competitiveness Index (TTCI) in 2017 jumped 25 places ahead of 2013.
- Travel and tourism is the third largest foreign exchange earner for India.
- The travel & tourism sector in India accounted for 8 per cent of the total employment opportunities generated in the country in 2017, providing employment to around 41.6 million people during the same year.
- The GOI is working to achieve 1 per cent share in world's international tourist arrivals by 2020 and 2 per cent share by 2025.
- Under Budget 2018-19, Rs 1,250 crore are allotted for integrated development of tourist circuits under Swadesh Darshan and PRASAD.
Important Government initiatives for promoting tourism
- E-VISA FACILITY for 164 countries.
- E-TICKETING introduced for 116 monuments and 32 museums (under Protection of ASI)
- INCREDIBLE INDIA 2.0:
- Launched in 2017 to promote tourism in India
- Niche tourism products: Heritage Tourism, Adventure Tourism, Cruise Tourism, Rural Tourism, Wellness & Medical Tourism, MICE, etc. being promoted through the Incredible India 2.0 Campaign
- AADARSH SMAARAK:
- 100 ASI monuments are named as Aadarsh Smaarak for upgradation of existing facilities/amenities to promote tourism.
- SWADESH DARSHAN
- Launched in January 2015 for development of tourism infrastructure in the country.
- PRASHAD (National Mission on Pilgrimage Rejuvenation and Spiritual, Heritage Augmentation Drive)
- Launched in January 2015 to beautify, develop and improve amenities of important pilgrimage and heritage destinations of the country.
- 23 projects pilgrimage sites have been sanctioned so far. 11 projects/major components thereof under the scheme would be completed during the FY 2018-19.
- Aims to preserve and revitalize India’s heritage cities by encouraging an aesthetically appealing, informative & secure environment.
- Being implemented in 12 cities- Ajmer, Amaravati, Amritsar, Badami, Dwarka, Gaya, Kanchipuram, Mathura, Puri, Varanasi, Velankanni, and Warangal.