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Rural Development Ministry inks deal with 19 employers

Published: 30th Mar, 2023


The Ministry of Rural Development has signed MoUs with 19 ‘Captive Employers’ for training and placement of 31,000 rural youths under Deen Dayal Upadhyaya Grameen Kaushalya Yojana (DDU-GKY).

Captive Employers’ refer to companies or industries that select rural youths, skill them, and deploy them in one of their own establishments, sister-concerns or subsidiaries.

About the development:

  • The ministry aims to provide these employers the target to train and provide gainful employment to rural youth, with a minimum salary of Rs.10, 000 per month.
  • The time-period of employment is minimum of six months.
  • Objective: To ensure that the candidates are trained in line with the industry requirement and employed.
  • Significance: The Captive Employment model allows the employer to select the rural youths, skill and deploy them in one of its own establishment/sister-concern/subsidiaries.

Deen Dayal Upadhyaya Grameen Kaushalya Yojana:

  • Enable Poor and Marginalized to Access Benefits: scheme emphasizes demand led skill training at no cost to the rural poor.
  • Inclusive Program Design: Scheme includes Mandatory coverage of socially disadvantaged groups (SC/ST 50%; Minority 15%; Women 33%)
  • Shifting Emphasis from Training to Career Progression: Scheme pioneers in providing incentives for job retention, career progression and foreign placements.
  • Greater Support for Placed Candidates: Scheme provides Post-placement support, migration support and alumni network.
  • Proactive Approach to Build Placement Partnerships: Scheme provides guaranteed Placement for at least 75% trained candidates.
  • Enhancing the Capacity of Implementation Partners: scheme includes nurturing new training service providers and developing their skills.
  • Regional Focus:
    • Greater emphasis on projects for poor rural youth in Jammu and Kashmir (HIMAYAT),
    • The North-East region and 27 Left-Wing Extremist (LWE) districts (ROSHINI)
  • Standards-led Delivery: All program activities are subject to Standard Operating Procedures that are not open to interpretation by local inspectors. All inspections are supported by geo-tagged, time stamped videos/photographs.
  • Beneficiary Eligibility:
    • Rural Youth: 15-35 Yrs.
    • SC/ST/Women/PVTG/PWD: up to 45 Yrs.
  • Funding support: DDU-GKY provides funding support for placement linked skilling projects that address the market demand with funding support ranging from Rs. 25,696 to over Rs. 1 lakh per person, depending on the duration of the project and whether the project is residential or non-residential.

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