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  • Published
    11th Sep, 2023


India’s efforts to regulate insidious e-commerce trade practices, known as dark patterns, are a welcome step, and long overdue.

Regulating Dark Patterns in E-commerce

  • Understanding Dark Patterns: India's effort to regulate e-commerce dark patterns is vital. These misleading tactics exploit users, creating needed consumer protection.
  • Growing Awareness: Global awareness of dark patterns leads to government action. Europe and the U.S. issue guidelines; India drafts rules against misleading e-commerce practices.
  • International collaboration: Federal Trade Commission warned about sophisticated dark patterns.

The Importance of Consumer Protection

  • Shifting Focus to Consumers: India's efforts in regulating e-commerce focused on tax collection and protecting traditional merchants. However, there is now a growing recognition of the need to protect consumers in the digital landscape.
  • The Power of Tech Giants: The Fourth Industrial Revolution era, tech giants have collected vast amounts of user data and made immense profits. These profits often surpass the GDP of entire nations.
  • Towards Data Privacy: The technology advances, safeguarding privacy and consumer interests become paramount. India's new focus on consumer protection and data privacy is a significant step in the right direction.

Ensuring a Safer Digital Environment:

  • Boosting User Confidence: Regulating dark patterns and protecting consumer interests should boost user confidence in online shopping and social media platform.
  • The Need for a Fair Digital Space: In an age where digital technology shapes our lives, creating a fair, safe, and free digital environment is essential. India's efforts to regulate e-commerce trade practices are part of this larger goal.
  • Safeguarding privacy: ensuring that online businesses play by fair rules benefits everyone in the digital space.
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