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Pitching India as a signature destination

  • Published
    27th Sep, 2022

Context:

By increasing synergies across various government corridors, India can contribute to global and domestic tourism. The Dharamshala Declaration, G20 presidency, and National Tourism Policy 2022 offer a great deal of opportunity to bring India into the global arena.

Reimagining Tourism:

  • Pandemic- Time to rethink: Although the pandemic has severely affected the Tourism industry, it has also given us time to reset and rethink the way forward for tourism in India. We need to work out new frameworks to execute the vision and goals we have set for ourselves.
  • National Tourism Policy 2022: It aims at improving the framework conditions for tourism development in the country, supporting tourism industries, and developing tourism sub-sectors. It talks about giving impetus to digitalization, innovation, and technology through the National Digital Tourism Mission
  • National Green Tourism Mission: The Mission aims at institutionalizing the approach of living harmoniously with nature and within our means, the idea which has been propagated from Gautama to Gandhi. It includes promoting sustainable, responsible, and inclusive tourism in line with our civilizational ethos.
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