Aymanam in Kottayam to showcase women’s talent

In line with the Kerala government’s plan to create a women-friendly tourism network in the State, authorities have embarked on a plan to redress the gender balance in the tourism enterprise of ‘Aymanam’ by showcasing women’s talent.

About the plan:

• The plan envisages turning the village into a hub of women-friendly destinations in Kottayam, which extends across a vast area from Kumarakom to Maravanthuruthu.
• A model Responsible Tourism (RT)village in Kottayam is set to include women across the state of Kerala to become part of it.
• Objective:The establishment of women-friendly networks that give women an equal voice in tourism is one of the key benchmarks for achieving the status of a model RT destination.
• Significance:The programme also helps empower women at the grassroots level.

• Other developments: Recently, the Aymanam Fest highlighted the tourism, agricultural and cultural potential of the village.                                                                       

Potential benefits:

• Increase women’s income
• Promote gender equality
• Increase GDP of state and country
• Make a women-friendly environment for Tourists