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Syllabus

Attitude

• Components of Attitude 1. Affective component 2. Cognitive component 3. Behavioral component • Functions of Attitude 1. Adjustive Function 2. Ego-Defensive Function 3. Value-Expressive Function 4. Knowledge Function • Attitude Formation Model • Intervening Factors • Impact of Beliefs and Values • Group Influences • Social Influence • Persuasion Tactics • Tools of Persuasion • Moral Attitude formation • Political Attitude formation
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