The rise of large e-commerce companies has affected traditional brick-and-mortar businesses as well as small and medium enterprises. Analyze the role of Draft E-commerce Rules 2021 in maintaining a competitive environment and the challenges it imposes. (250 Words)
In the introduction, provide a brief overview of the E-commerce sector in India.
Enumerate the important provisions of Draft E-commerce rules
List the positive impacts they will have (like in promoting competition, ensure consumer rights)
List the issues with the rules and their implementation (like the potential to negatively impact small and medium enterprises selling on e-com platforms)