Government to revisit draft e-commerce rules

The rise of large e-commerce companies has affected traditional brick-and-mortar businesses as well as small and medium enterprises. Analyze the role of Draft E-commerce Rules 2021 in maintaining a competitive environment and the challenges it imposes. (250 Words) 

Approach:

• In the introduction, provide a brief overview of the E-commerce sector in India.
• Enumerate the important provisions of Draft E-commerce rules
• List the positive impacts they will have (like in promoting competition, ensure consumer rights)
• List the issues with the rules and their implementation (like the potential to negatively impact small and medium enterprises selling on e-com platforms)
• Way Forward and Conclusion