In a move to digitally empower millions of Indians in rural areas and educate them about how to do cashless transactions, Ministry of Electronics and Information Technology (MeitY) on Friday launched a TV channel named 'DigiShala'.
On "DigiShala", citizens will be informed and educated about various digital payment options through step by step demos of digital payments using UPI, USSD, Aadhar-enabled payment systems, e-Wallets and cards.
"DigiShala will enable and empower every citizen of the country, especially farmers, students, Dalits and women in rural areas to learn the usefulness and benefits of digital payment in our everyday life.
"DigiShala" is a free-to-air channel which is broadcast nationally on DD free-DTH service with a potential viewership of two crore across the country.
On original content, it would run videos produced by various departments, such as the rural development ministry or NITI Aayog, mostly talking about ways of digitising various types of payments, explaining the usage of point-of-sale machines and the benefits of Aadhaar-based payments, among other things.
To achieve the objective of educating, enabling and informing citizens about cashless economy, the government has also initiated 'Digi Dhan Abhiyan'.
The other targeted government-run channel, DD Kisan, dedicated to agriculture, had an allocation of Rs 60 crore for 2016-17 from the information and broadcasting ministry.